Tuesday, February 07, 2012

Arrogant Frog

Yes, there is actually a wine called Arrogant Frog , made right here in the Languedoc Roussillon, by a French man with an ironic sense of humour and a keen opportunistic streak. Jean Claude Mas, from a little village near Pézenas, realised that France had a gros problème marketing it's wine outside of France  .. Wine drinkers all over the world had started to identify which grape varieties they preferred and purchasing a bottle of French wine can be like a game of russian roulette .. unless you are educated enough to know the terroirs of each region, you may indeed make the wrong choice. So, *light bulb moment* Mas decided to make wine to suit the market .. a jaunty label, a simple wine, the grape variety clearly displayed and with a nice price tag to boot.
Targetting the Australian market, where he has made a serious impact, Mas also exports to 40 other countries and to support the demand, he sources wine from other wine growers, supplementing the production from his 100 hectare vineyard.
Easy to drink wines which aren't heavy on the pocket with a quirky Arrogant Frog label .. Everything a traditional bottle of French wine aint .... Maybe we should send a bottle of Arrogant Frog to French Interior Minister, Claude Guéant, who claimed this weekend that:"All civilisations are not equal" and “Those which defend liberty, equality and fraternity, seem to us superior to those who accept tyranny, the subservience of women, social and ethnic hatred,” Chin Chin Monsieur Guéant!

Another French wine label, worth a mention! Thanks Fly in the Web !! 


  1. Will def try a sup of that !!!!

  2. Better than the label i saw years ago...Frogs' Piss! I wondered for years if someone had deliberately misled the poor producer....

    And what an appropriate present for M. Gueant....

  3. Sally, that can be arranged!
    Fly, Frog's piss. Didn't beleive it til I googled and found a pic. Have added to the post, cheers!

  4. Amazing a frind gave me a bottle in Clonakilty this week and it is good! Thanks Mo

  5. That's mad! what a squince squince! Hope to see you soon Mo x


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